Project at a Glance
As part of Singapore Airlines’ Time To Fly Travel Fair 2025, a vibrant digital activation was designed to draw in crowds and inspire wanderlust.
The touchscreen installation invited participants to test their knowledge of KrisFlyer miles and discover how far their points could take them.
Featuring Scoot’s signature yellow branding, quirky animations, and cheerful tone, the experience transformed learning about miles redemption into an engaging travel-themed game that captured both attention and imagination.
Creative & Technical Highlights
Immersive touchscreen setup featuring a map of 80+ Scoot destinations and dynamic animations.
Gamified quiz interface where users guessed the KrisFlyer miles required to redeem flights.
Custom character illustrations and destination artwork representing iconic landmarks around the world.
Brand-aligned design language incorporating Scoot’s tone of voice, colour palette, and witty personality.
Reward integration allowing winners to receive Scoot merchandise for correct answers.
Why It Matters
This interactive Q&A Experience turned brand education into a shareable, high-energy moment at one of Singapore’s largest travel fairs.
By combining interactive design, playful storytelling, and real-time engagement, Trinax helped Scoot inspire travellers while reinforcing its image as a fun, adventurous, and customer-centric airline.
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