Launched in 2019
As Shiseido planned for their official store opening in Orchard Ion, the idea was to introduce interactivity in an elegant and smart way, to attract the crowd. With that said, a Smart Sampling Platform was created for Shiseido to engage and connect with their customers. This unique solution was also created to enable the brand the ability to create different digital activations on this same sampling machine platform.
What is the Experience?
Amidst a traditional outlet, a customised miniature vending machine attracts attention from consumers with its modern design. This customised machine was also thoughtfully created to integrate well with the interior aesthetics of the shop.
As consumers engage with the touchscreen, they play a slew of short games as a change of pace, such as spot the difference and mix-and-match.
After the fun-filled engagements, consumers will pick a cosmetic item and fill in their contact details for further enquiries.
To inject a fresh perspective to Shiseido’s brand strategy, implementing integrated digital solutions to diversify their image.
User profiling and traffic analysis was integrated to allow Shiseido the ability to track valuable information, allowing them better optimisation in future campaigns.
The experience starts with displaying a set of cards – each with different pairs of icons – on the interactive screen. The cards are set face down after ten seconds, and the aim is to uncover each pair by tapping them in sequence.
Spot the Difference will show the user nine identical images, with one of them being slightly different. Players will engross in finding the odd one out among the group while being pressured by a thirty second time limit.
At the end, consumers pick a beauty product they prefer through a drawer, strategically placed at waist height. Data collection is also employed for Shiseido staff to lias with their newfound leads.
This interactive beauty challenge was created on a Smart Sampling Platform that enables the creation of different digital activations when needed. This empowers Shiseido to constantly adapt their content to keep it refreshing for the shoppers.
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