Project at a Glance
To attract visitors to the Great Eastern Retirement & Legacy Planning Fair at Suntec City, Trinax designed and developed the Great Retirement Challenge—an interactive gamified experience that blended mobile registration with physical touchscreen gameplay.
Visitors scanned a QR code to receive a unique Game ID before taking on a fast-paced challenge where they collected beneficial retirement assets while avoiding financial setbacks.
Through intuitive gameplay, live scoring and competitive leaderboards, the activation simplified retirement concepts into an engaging experience that educated participants while driving booth traffic and increasing campaign participation.
Creative & Technical Highlights
- Seamless QR code registration integrated with physical touchscreen gameplay.
- Custom gamified experience featuring fast-paced retirement-themed mechanics.
- Real-time score tracking with countdown timer and dynamic visual feedback.
- Weekly leaderboard and replay functionality to encourage repeat participation.
- Fully branded user interface designed to complement Great Eastern’s campaign identity.
- End-to-end interactive software development, touchscreen integration and on-site deployment.
Why It Matters
Retirement planning can often feel complex or overwhelming. By transforming financial concepts into an interactive challenge, the Great Retirement Challenge encouraged visitors to actively engage with retirement education in a memorable and enjoyable way.
The activation combined digital registration, immersive gameplay and rewarding incentives to increase booth participation while helping Great Eastern communicate important financial planning messages through meaningful, hands-on interaction.
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