What is the Experience?
Visitors are introduced to a thrilling endless runner game where they control Curious Calvin, an avid scientist from Merck.
As Calvin runs, coins and various Merck products approach that grant points. Players will collect these items while looking out for hazardous chemicals that must be avoided.
The game is played via an online microsite, allowing for users from around the world to participate in this simple but fun experience.
To drive brand and product awareness for Merck as a multinational pharmaceutical provider, especially among stakeholders and clients.
With any mobile device, the game is easily accessed by entering the correct URL. Upon tapping “Start”, a brief instructions page is shown before getting into the game.
Players control Curious Calvin by tapping the left and right buttons to switch lanes. Coins, products and obstacles quickly approach the different lanes as the player navigates the course in real-time.
At the end of the experience, users are asked to input their personal particulars to enter a lucky draw, along with a short survey on their interest in Merck’s products.
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