What is the Experience?
Visitors are treated to another interactive game where they control Curious Calvin, now in the setting of a laboratory.
In this enhanced version, Calvin’s objective is to dodge harmful chemicals, whilst collecting useful Merck products. As Calvin accumulate more points, the experience becomes harder as objects fall faster.
The game is played via an online microsite, allowing for users from around the world to participate in this simple but fun experience.
To engage with users, clients and stakeholders all around the world and drive brand and product awareness for Merck as a multinational pharmaceutical provider.
Accessible via any mobile device, users can either scan a QR code or manually enter a URL to start the experience. Before the experience starts, brief instructions are shown on the screen for clarity.
The experience starts off in a setting of a laboratory, where Calvin dons his fancy laboratory coat and safety googles. Users will control Calvin by tapping the left and right buttons to switch lanes. As players collect various Merck products, they will also have to dodge harmful chemicals.
At the end of the experience, users are asked to input their personal particulars to enter a lucky draw, along with a short survey on their interest in Merck’s products.
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