Category Archives: Insights

The Appeal of Galleries & Museums

It is a longstanding tradition for companies to advertise their offerings and products to the general public for the purpose of sales. TV commercials, social media marketing and Search Engine Optimisation (SEO) are some of the common ways to popularise a brand because of their relatively straightforward and easy execution. However, these advertising strategies are […]

How do you create an effective Electronic Direct Mail?

According to the Data & Marketing Association (DMA), investing S$100 to advertise your products and services through email equates to S$5,600 in profits. Electronic Direct Mail, abbreviated as EDM, is considered a branch of email marketing known to be highly effective in the modern marketing landscape. A rise in delivery, open and click rates throughout […]

Can Technology and Sustainability come hand in hand?

To some of us, Singapore may seem like a concrete jungle with infrastructures all around us. To others, the term garden city might strike a chord. Whatever your outlook may be, there is no denying that Singapore has made strides when it comes to harnessing technology to drive sustainability. Take a look around Singapore’s urban […]

Will your Business benefit from having a Microsite?

Throughout the year, many businesses will initiate campaigns and events for a variety of purposes – 54% of event managers plan to host more events in 2019. It could be to promote their new product line, commemorate a widely celebrated holiday or to boost their Corporate Social Responsibility. In preparation for these special events, a […]

The Importance of Empathy in User Experience

Our current generation uses a spectrum of advanced technologies in a multitude of businesses. From a company’s mobile application to their computerised last mouth delivery system, there are a slew of digital touchpoints for a consumer to engage with. The interactions and the perceived experience of the user is what we refer to as “user […]

Gamification and its Purpose in a Business

Intimidated by the complexity of “gamification”? First things first, we can achieve better understanding on what gamification is by recognising that it comes from the word “game”. Candy Crush, Angry Birds and Pokémon Go are all famous examples of games that have achieved widespread popularity among people of all ages. This is due to the […]