Category Archives: Insights

Our Philosophy of Progress: Trinax, a trailblazer in embracing challenges, continuous improvement, and progress, is on a mission to build a better Trinax every day. Recognising the pivotal role that creativity and innovation will play in our future growth, we embarked on a transformative journey in 2023 to elevate the quality of our work. This […]

Interactive media for art refers to artistic works and experiences that engages and involve the audience or viewer through interactivity. It combines imaginative expression with technology, allowing participants to interact with the art form in various ways, such as through touch, movement, voice, or other forms of sensory. Throughout history, the concept of interactive media […]

Have you ever found yourself happier when you are playing a game, participating in an activity or simply just by looking at something at the museum? These experiences are all part of what we call interactive media, where the human brain processes and interacts, resulting in emotions, feelings and behaviours. In this article, we will […]

The term experience economy came from Coauthors and economists B. Joseph Pine II and James H. Gilmore in a 1998 article about how consumers prefer experiences over products. Starbucks is a prominent early adopter of the experience economy concept, with all its outlets featuring a uniform yet comforting design and high standard of service to […]

A big step in adulting is getting your first job. Part-time work may have given you a taste of what is to come, but a full-time career just hits different. But choosing your first job can be like navigating a whole new world. A high paying salary is a plus, but that can’t be all […]

In this interview with MARKETING-INTERACTIVE, Albin Yeo, chief innovation and technology officer at Trinax, explained how the industry is changing, and the needs of customers are always evolving. He also added how the use of the metaverse would allow the agency to creatively bridge the gap between the physical and virtual world. With creative story-telling, it […]

Guerlain Paris is an established French perfume, cosmetics and skincare house in the beauty industry. Given the rise of the experience economy, and the growing importance of “retailtainment”, Guerlain wanted to create a game that would excite customers in a way like never before by using WebAR technology and gamification. By combining retail and entertainment, […]

The topic of mental health is often discussed nowadays, especially with the pandemic raging on as well as the lockdowns and shift to work from home. However, mental health conditions are still stigmatised in today’s society and those affected might feel trapped as they do not have an outlet to help them overcome the issue. […]

Step into an Apple store and be greeted by the modern and sleek layout apparent in every corner. Run your fingers through their latest iPhone and feel its smooth touch. Not long after, you leave the store to see a simple yet chic Apple advertisement on your smartphone promoting their latest products. Regardless of the […]

Imagine this: you are a doctor who works in the emergency department and is constantly racing against time to treat your patients who arrive at the hospital in dire conditions. What if you could treat your patients earlier while they were in the ambulance? With the use of a VR headset, you can now instruct […]