Category Archives: Insights

What was the last item you purchased this week? Can you recall the factors that influenced you to make that decision? It could have been an Instagram advertisement that popped up on your screen or an experience at a physical retail store that fuelled your purchase decision. Regardless of which factor it was, these are […]

Do you remember how Tony Stark created a new element by tapping and moving flying projections in Iron Man? What seemed futuristic and impossible to us in the past is thankfully something achievable today. Get ready for the rise of Hologram Technology, an up-and-coming form of technology that is set to redefine customer experiences from […]

In this digital age we live in today, emerging trends have changed and shaped the way we live. For instance, new terms such as UI (User Interface), or UX (User Experience) have highlighted the importance of prioritising the user journey in business strategies. Now, there’s a new one. Have you heard of CX?  What is […]

When popular British fashion brand Topshop announced the closure of its last physical outlet in Singapore, many lamented the move as an inevitable one given the technological disruptions faced by many retailers today. Similar to Topshop, many businesses have decided to shut down their physical outlets and shift their focus to e-commerce platforms instead in […]

The Marketing Interactive (MARKies) Awards celebrates the most innovative, effective and creative campaigns or projects in Singapore’s market services industry. From content marketing to the use of social media and influencers, the MARKies celebrates agencies who have produced outstanding work in a wide range of categories. Given the new normal we are living in, the […]

Thinking of buying a new pair of sports shoes? Head down to Nike’s flagship store in New York, choose your favourite pair, test it out on a treadmill and get professional feedback from their staff on the most suitable pair based on real-time data captured via cameras. This is the game changer of the traditional […]

From the rise of home-based cafes to the soft launches of new businesses, many have been drastically affected by the Covid-19 pandemic. In this season of change, brands had to be innovative in adapting their operations and strategies to fit into this new norm. With some of these changes being here to stay, there is […]

Tap, click, scan and swipe. These are familiar routines to many digitally savvy consumers who use their mobile devices to get about their daily lives. Needless to say, the Covid-19 pandemic has brought many changes to the way we live, work and play. For instance, it has rapidly accelerated the rate of digitalisation. In light […]

Scan a QR code to enter the Butterfly Bonanza where you catch butterflies as fast as you can by tapping on the screen of your mobile phone. Navigate your way through a physical maze by completing interactive games and quizzes with a tablet. If these experiences sound familiar to you, you have most likely experienced […]

With the rise in Covid-19 cases across the globe and the emergence of new variants, the pandemic seems to be never ending. More than a year later, borders of many countries still remain closed to prevent further Covid-19 transmissions. This has affected many businesses, especially the MICE (meetings, incentives, conferences, exhibitions) industry, which relies on […]