Gummy
Slash game

I12 Katong

Launched in 2018

For this Halloween-themed game, players are to slash haunted gummy bears to collect points. If the score falls within a certain threshold, prizes will be awarded. The theme coincides with the movie “Goosebumps 2” as promotional material for both it and I12 Katong.

What is the Experience?

An addictive game of slashing gummy bears where anyone can play. A barrage of gummy bears are flung across the screen and players will need to hastily slash them to accrue points. The LED touchscreen was surrounded with a pumpkin, carved and decorated to be aligned with the premiere of “Goosebumps 2”, a halloween fantasy movie. The decorations and immersive gummy slash game produced fun and exciting moments for family and friends at the event. 

What is the Objective?

To amass attention and promote the showings of “Goosebumps 2” in cinemas. The game as well as decorations proliferate advertising of the movie even to passers-by who did not participate in the event.

How Does It Work?

Under a predetermined time limit, players will need to slash gummy bears as they traverse the screen. Bombs will occasionally fly across, ending the player’s round if slashed. The screen is large in size and can detect multiple touches at the same time, allowing for multiple users to play concurrently.

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