Launched in 2018
In this digitalised childhood game, players key in their details before proceeding to play. The aim is to arrange mismatched pieces of a puzzle on an interactive LED screen to form a complete picture of a Bvlgari perfume bottle within the given time. An engaging and effective way to advertise a specific brand or product.
What is the Experience?
Bvlgari, the luxury perfume brand, set up a pop-up store in Paragon Shopping Centre that exhibited a tall LED display where patrons could solve a jigsaw puzzle featuring Bvlgari’s perfume bottle. Elegant flowers flourished around the user interface to create an exquisite atmosphere that blended in with Bvlgari’s aesthetic design of their pop-up store.
By installing an interactive game machine, Bvlgari seeked to enhance their approach to consumer marketing using digital experiences that are engaging and entertaining.
On touch, the game machine will present puzzle pieces that are arranged randomly. The user will try to solve the puzzle by matching and aligning each puzzle piece to their correct position using the touchscreen. Prizes are given to the top scorers at the end of each week.