Cartier
Diamond Exhibition

Cartier

Launched in 2016

Elegant aesthetics and seamless designs are some vital components in the integration of digital technology into a luxury brand. In light of this challenge, an interactive paper art wall projection was created where users could draw personalised messages using virtual diamonds on-screen, printing it out thereafter. This visual mechanising display forms a parallel with the brand’s lavish image.

What is the Experience?

The Cartier Diamond Exhibition allows visitors to write personalised messages with virtual diamonds and can be printed out in commemoration of the event. Interactive touch screens create alluring animations on diamonds and light projections showcased a virtual lioness roaming around the exhibition.

What is the Objective?

To implement digital technology with an elegant aesthetic and seamless design that aligns with Cartier’s lavish brand image. This enhances the experience for Cartier’s customers and provides brand loyalty.

How Does It Work?

By using LED touch screens, users could draw their own messages on it and have it printed out. A trail of diamonds will follow their finger and create a message made of virtual diamonds; forming an interactive paper art wall projection. Additionally, other screens are spread around the event that create a unique scattering animation with diamonds when a user touches the screen. A light projection of a lioness revolved around the entire exhibition, aligning with the artwork on the walls in some cases.

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