Castlery Abundance Spin Machine

Castlery Singapore

Launched in 2023

During the event period at Castlery’s flagship store at Orchard Road, shoppers can try their luck at the Abundance Spin Machine to win themselves a dining set of their choice.

What is the Experience?

From 13 to 15 January 2023, shoppers were invited to play the Abundance Spin game for prizes that can be redeemed in-store. The machine was prominently placed in the storefront with friendly staff on ground to guide and explain how it works to visitors.

To play the Abundance Spins game, shoppers must follow the on-screen instructions and subscribe to the newsletter. Subscribers will receive a QR code in their welcome email that they can scan on the machine to receive three roll chances. They then pull the arm to activate the reels and try their luck!

What is the Objective?

The Abundance Spin campaign aimed to create a retailtainment experience that encourages visitors to sign up for the company newsletter and drive footfall into Castlery flagship store.

How Does It Work?

The lead generation campaign features a lottery-style game that is presented in a CNY theme. We offer a unique and fun experience by installing an actual jackpot lever for users to trigger the reels. 

The machine software API integration with the client’s server creates a closed loop for email registration, which facilitates seamless data management and privacy protection.

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