Project at a Glance
To encourage retail spending and amplify awareness of the Disney Adventure Cruise, Changi Airport Group partnered with Trinax to deliver a high-impact, interactive redemption experience at Changi Airport.
Designed as a sleek, self-service machine, the activation rewarded shoppers with exclusive Disney Cruise Line-themed red packets upon qualifying purchases.
Featuring an intuitive touchscreen interface, integrated QR scanning, and automated dispensing, the solution ensured a smooth and efficient user journey even within a high-traffic airport environment.
Creative & Technical Highlights
Custom-built interactive redemption machine designed for high-traffic airport deployment
Seamless QR / rewards card scanning system enabling fast and intuitive user interaction
Automated dispensing mechanism delivering Disney Cruise Line-themed red packets
Robust backend system ensuring reliability, security, and continuous operation
End-to-end concept, design, development, fabrication, and deployment by Trinax
Why It Matters
In a competitive airport retail environment, creating meaningful engagement is key to influencing shopper behaviour.
This activation demonstrates how interactive technology can transform traditional redemption mechanics into immersive brand touchpoints. interactions at scale.
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