Project at a glance
To drive awareness and engagement for Chocolate Finance, The Chocolate Games, a mobile web-based gaming campaign featuring a collection of fast-paced, skill-based challenges was developed.
Running from 27 April to 6 May 2026, the campaign invited users to test their reflexes through a variety of interactive games involving tapping, swiping, and blink detection, all accessible directly from their mobile devices without requiring an app download.
Participants competed for leaderboard positions and a chance to win a share of 50 million KrisFlyer miles, encouraging repeat gameplay and social sharing throughout the campaign period.
Creative & Technical Highlights
- Mobile-first web gaming experience requiring no app download.
- Four unique mini-games with distinct interaction mechanics.
- Real-time score calculation and leaderboard integration.
- Responsive gameplay optimised across devices and browsers.
- Scalable web infrastructure capable of supporting high participation volumes.
Why it matters
The Chocolate Games demonstrates how digital gamification can turn brand engagement into an entertaining and highly repeatable experience.
By combining accessible web technologies with competitive gameplay and meaningful rewards, Chocolate Finance successfully captured attention, increased interaction frequency, and encouraged users to spend more time engaging with the brand.
This campaign highlights how interactive digital experiences can effectively bridge awareness, engagement, and user acquisition objectives.
Related technologies
-
Digital Product Experience & Performance Suite
-
Digital Product Experience & Performance Suite
Read MoreCustomised digital product experience and performance design that prioritises clarity, confidence, and measurable outcomes.
-
Technology Consultancy
-
Technology Consultancy
Read MoreInnovation is our compass; Together with our clients, we believe in charting paths that redefine the technology landscape.
-
Game Design and Development
-
Game Design and Development
Read MoreTrinax is dedicated to crafting gamified experiences that ignite viral impact, foster a strong returning user base, and deliver unparalleled entertainment.
-
System Integration
-
System Integration
Read MoreOur team will conceptualise, develop, manage and execute all activities and connections to create a powerful experience for maximum engagement.
-
Galleries & Museums
-
Galleries & Museums
Read MoreWith the evolution of technology, more and more corporations are looking to transform their traditional space into interactive ones.
-
Comprehensive Maintenance Services
-
Comprehensive Maintenance Services
Read MoreTrinax is an award-winning organisation that is fully capable of providing the highest standards of preventive and comprehensive maintenance services.
