Estee Lauder

Launched in 2022

Inspired by the retro PAC-man arcade machine, the Supercharger Station offers an interactive “Play & Win” experience for all shoppers to play and win some samples.

What is the Experience?

Low battery on your phone? Oh no. Low battery on your skin? Even worse. Plug in to supercharge your skin at the Estée Lauder Supercharger Station where you’ll meet our Superchargers for face and eyes. These power players will protect your skin from negative environmental assaults, free radicals and blue light – all the things that drain your radiance and lead to signs of aging. Whether you want a powerful instant surge of energy or to relax and recharge with a Power Nap Mini Facial, take your power back and never lose it again at the Estée Lauder Supercharger Station.

What is the Objective?

The supercharger station game aims to serve as a “Play and Win” experience for shoppers to have fun and stand a chance to win samples and even the products!

How Does It Work?

Inspired by retro arcade machines, Trinax designed and build a customised Estée Lauder game machine that runs a Pac-Man inspired game in which users have to capture as much nutrients of the ANR and avoid the bad objects such as negative environmental assaults, free radicals and blue light.

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