Launched in 2022
What is the Experience?
Low battery on your phone? Oh no. Low battery on your skin? Even worse. Plug in to supercharge your skin at the Estée Lauder Supercharger Station where you’ll meet our Superchargers for face and eyes. These power players will protect your skin from negative environmental assaults, free radicals and blue light – all the things that drain your radiance and lead to signs of aging. Whether you want a powerful instant surge of energy or to relax and recharge with a Power Nap Mini Facial, take your power back and never lose it again at the Estée Lauder Supercharger Station.
The supercharger station game aims to serve as a “Play and Win” experience for shoppers to have fun and stand a chance to win samples and even the products!
Inspired by retro arcade machines, Trinax designed and build a customised Estée Lauder game machine that runs a Pac-Man inspired game in which users have to capture as much nutrients of the ANR and avoid the bad objects such as negative environmental assaults, free radicals and blue light.
Looking for WebAR activations by scanning an image and
not another QR code via your mobile web browser? Want to create Instagram-like experiences such as gamification with facial movement recognition on web?
Click the button below to get in touch with us and create your own WebAR campaign now!