Project at a Glance
The Experience@CMPB Immersive One-Stop Hub at Hillview is a next-generation integrated facility designed to support pre-enlistees (PEs) and National Servicemen (NSmen) throughout their National Service journey.
Beyond consolidating essential services such as medical screening, fitness assessments, and administrative processes, the hub introduces experiential touchpoints that allow visitors to engage with National Service in a more human-centric and approachable way.
As a brand experience agency and interactive agency in Singapore, Trinax conceptualised, designed, developed, and deployed a suite of immersive interactive experiences within the facility.
Through the use of interactive digital media, AI-driven engagements, and experiential installations, Trinax transformed a traditionally functional environment into an immersive experience hub—enabling PEs and NSmen to experience meaningful snippets of National Service while navigating the space intuitively and confidently.
Creative & Technical Highlights
End-to-end experience strategy, conceptualisation, design, development, and deployment by Trinax
Immersive interactive installations reflecting key touchpoints of the National Service journey
Integration of AI-powered features for contextual and personalised engagement
Interactive photo-based experiences designed to create memorable and shareable moments
Seamless integration of physical architecture with interactive digital media
Experience design that enhances wayfinding, flow, and overall visitor journey
Why It Matters
For many pre-enlistees, CMPB represents their first physical and emotional touchpoint with National Service.
The Experience@CMPB Immersive One-Stop Hub shifts this experience from being purely transactional to experiential—helping visitors better understand what lies ahead while reducing uncertainty and anxiety.
By combining immersive experience design with interactive technology, Trinax helped Mindef humanise a complex public-sector environment and create a more engaging, welcoming, and informative space for PEs and NSmen.
The project demonstrates how immersive experiences can enhance public service delivery, improve user engagement, and shape positive perceptions at scale—setting a new benchmark for experiential design within institutional and government settings.
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