Augmented
Reality Photo Wall

NTUC

Launched in 2016

As part of NTUC’s branding strategy, this campaign focuses on promoting its mascot, Xaiver, to enhance top-of-mind presence amongst its consumers.

An interactive Augmented Reality video wall was built at three different NTUC Fairprice Xtra locations. Xaiver, the mascot, was the leading character in the reality video wall where it would perform four different animations with hilarious actions for customers. Customers could also take the opportunity to take a photo, obtaining a printed copy thereafter as souvenir.

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