Launched in 2019
As Ferrari pushes its Black Pilota Chronograph as the preferred watch for racing fans, Trinax concurrently provides marketing enhancements through a gamified endurance challenge. Participants will exert themselves on a pedestal to increase their horsepower and be the fastest racer throughout the event!
What is the Experience?
Visitors will find a tall LED screen installed as the centrepiece for this physically exhilarating game. To start, players will stand atop a pedestal and run on the spot. The LED screen signifies their horsepower, or running speed, and shows the maximum speed they achieved. Be like a racecar and race for gold!
To market Ferrari’s luxurious black chronograph as a dynamic watch that befits avid racing fans from across the world.
The pedestal houses a set of pressure sensors on its base to detect the user’s sequential steps. An increase in steps detected will be deemed as a faster pace. This will lead to higher horsepower, or score, which will then be recorded at the end of the game and shown on a leaderboard – if it’s among the top racers.
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