Project at a Glance
Shoppers across Tampines 1, Century Square, and Causeway Point can ring in the festive season with an interactive gamified booth located within the malls.
This installation features a charming Maneki-Neko (Lucky Cat) theme that attracts shoppers to participate in a fun, digital spin game.
An immersive experience that encouraged festive engagement, rewarded participants instantly, and brought the joy of experiential marketing into the heart of each mall.
Creative & Technical Highlights
- Designed a slot-machine style interactive experience that lets users press a physical button to spin and win prizes.
- Integrated vibrant, Chinese New Year-inspired visuals featuring gold ingots, cherry blossoms, and a Lucky Cat character.
- Combined touch display, button sensors, and dynamic visual feedback for an intuitive gameplay experience.
- Developed a modular booth setup that can be easily transported and deployed across multiple mall locations.
- Encouraged high footfall interaction through appealing visuals and an accessible one-button play mechanism.
Why It Matters
This digital activation successfully transformed routine mall visits into memorable moments of fun and fortune.
By merging interactive digital media with festive design and gamified play, Trinax helped Frasers Property engage shoppers of all ages and drive brand affinity during Chinese New Year.
The activation not only enhanced mall vibrancy but also showcased the power of immersive experiences in fostering community engagement and retail excitement.
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