Project at a Glance
To celebrate the Lunar New Year across multiple malls, Frasers Property partnered with Trinax to deliver an immersive, gamified experience at Causeway Point, Century Square, and Tampines 1.
Inspired by the popular Temple Run gameplay, the installation invited mall-goers to participate in an interactive race, blending motion-based interaction with festive storytelling. Featuring bold Chinese New Year visuals and a dynamic game interface, the activation drew crowds and encouraged repeat participation.
Creative & Technical Highlights
- Temple Run-inspired interactive gameplay adapted for large-format public installation
- Motion-sensor or gesture-based controls enabling intuitive, touchless interaction
- Real-time scoring system with leaderboard to drive competition and repeat play
- Seamless hardware-software integration for smooth, responsive gameplay
- End-to-end delivery from concept, design, development to on-site deployment
Why It Matters
This activation showcases how interactive digital media and gamification can transform traditional mall campaigns into memorable experiences.
By encouraging active participation and friendly competition, Trinax helped Frasers Property increase shopper engagement, dwell time, and footfall across multiple locations—demonstrating the power of immersive experiences in driving retail vibrancy during peak festive periods.
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