interactive Pop-up experience

Gucci

Launched in 2023

Discover Gucci’s newest Eternité De Beauté products through an interactive pop-up experience that rewards you with complimentary samples.

What is the Experience?

A series of beautifully constructed booths were deployed in various parts of Singapore, including ION Orchard and Raffles City ArtSquare.

This interactive pop-up experience seeks to attract curious on-lookers through its vibrant and elegant exteriors. Each individual will be prompted to answer and fill up information related to beauty.

After submission, users will be rewarded with a curated beauty sample from Gucci based on their answers and preferences. The samples are dispensed waist-height, through a classy automated drawer.

This pop-up experience is also due to be deployed in another exciting venue, stay tuned to find out where!

What is the Objective?

To generate awareness for Gucci’s newest beauty products through a fun and engaging way.

How Does It Work?

As users head to familiar places like ION Orchard and Raffles City ArtSquare, they will be able to spot the Gucci Eternité De Beauté Interactive Pop-up Experience through its vibrant and classy design.

At the booth, users will be prompted to enter their particulars and answer a series of questions relating to beauty. Through the submitted answers, this curated beauty dispensing machine will identify a suitable beauty sample.

Another key feature for this dispensing machine is the automated waist-height drawer. This dispensing drawer is thoughtfully designed to be at the waist-height of users so that they can receive the samples in ease.

Thereafter, users can then head into the store to try out more products from the Gucci Eternité De Beauté series.

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