Launched in 2015
Huawei wanted to communicate their brand philosophy of aspiring people to dream, through an interactive digital media platform.
What is the Experience?
To meet both marketing objectives that Huawei presented, the Trinax team created an enchanting dream board that allowed visitors to indicate their dreams on.
Besides attracting more visitors to their booth, Huawei also wanted to communicate their brand philosophy of aspiring people to dream, through an interactive digital media platform.
After users had indicated their dreams, the massive video wall displayed a digital avatar who mimicked the user’s movements. This interaction with the video wall meant that users could become fully immersed in the digital experience.
At the end of the interaction, the visitor was given the option to have their photos and videos sent to them via email.
The interactive dream tablet enabled Huawei to create an inspiring media platform which also succeeded in drawing crowds to their booth at the world-renowned IT exhibition.