Project at a Glance
Trinax partnered with Kopitiam to launch an islandwide gamified digital activation that turned everyday dining receipts into a playful, rewarding experience.
Deployed across nine high-traffic locations, the interactive booth invited diners to scan their Kopitiam receipts to unlock a custom-designed game, where players drag and feed animated dishes to earn points, win collectible plushies, and score entries to attractive getaway prizes.
This large-scale rollout reinforced Kopitiam’s brand presence while delivering an engaging experience that delighted diners of all ages.
Creative & Technical Highlights
A custom-built interactive touchscreen game themed around joyful dining moments
QR code receipt scanning to validate transactions and unlock the gameplay
Ticket dispensing mechanics for instant reward collection
Islandwide deployment across 9 Kopitiam locations
Analytics tracking for engagement and participation insights
Why It Matters
This digital activation demonstrates how interactive gamification can transform routine customer touchpoints into memorable experiences.
By merging play with rewards, the campaign successfully incentivised spending, elevated brand affinity, and positioned Kopitiam as a modern, customer-centric F&B destination.
For Trinax, the project highlights our expertise in large-scale experiential rollouts, gamified retail technology, and creating immersive moments that drive real business outcomes.
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