Experiential Pop-up


Launched in 2023

Experience the wonders of Lancôme’s Advance Génifique properties at the latest experiential pop-up located right outside Ngee Ann City.

What is the Experience?

Curious on-lookers will be dazzled by the glitz and glamour of this physical pop-up as Lancôme seeks to utilise innovative technologies in this latest pop-up.

This experiential pop-up features several stations, including a Cold and Hot Room that brings the audience on a journey of discovery.

Experiential Hot Room
Enter a fiery hot room and place your hand on the screen to activate the experience. Thereafter, a heat map filter will appear that cast the live image of you on the screen. You will then be able to tap the screen to snap a photo of yourself. At the end of the experience, you will be able to collect the film strip print-out of the photos taken.

Experiential Cold Room
Surround yourself with immersive videography and find out more about Lancôme’s Advance Génifique properties in this curated room. Similar to the hot room, you will be required to place your hand on the screen to start your journey.

What is the Objective?

To bring users on an experiential journey that focuses on Lancôme’s Advance Génifique products.

How Does It Work?

An experiential journey that consists four main sections, including the curated hot and cold rooms. Users will make their way through the physical pop-up whilst finding out more about Lancôme’s Advance Génifique products.

An unique photo taking experience awaits users in the hot room, where the journey starts when users place their hands on the screen. Thereafter, a heat map filter will be activated to cast live image of the users in front of the camera. Users will then be able to snap and collect their photo print-out in the form on a film strip.

In the Cold Room, users will be able to find out all they want to know about Lancôme’s Advance Génifique products, through an immersive visual display. This interactive pop-up will run from 18 to 29 August 2023, right outside Ngee Ann City.

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