Project at a Glance
As a leading interactive agency in Singapore, Trinax partnered with Spain Tourism Board and El Corte Inglés to design Little Spain—an immersive pop-up exhibit at Jewel Changi Airport.
The experiential digital activation featured a personalised shopper-persona quiz kiosk, flamenco-themed photo booth and vibrant colouring zone that celebrated Spanish culture.
Visitors discovered their ideal Spanish shopping city, received customised printed keepsakes and captured photo strips in a theatrical “dance salon” setting.
The result was a highly shareable brand experience that blended culture, retail storytelling and play for travellers and families.
Creative & Technical Highlights
- Custom personality-matching quiz engine that maps users to curated Spanish shopper personas and cities.
- Large-format interactive kiosk with seamless on-demand printing of personalised profile cards.
- Flamenco-inspired interactive photo booth with guided poses, digital frames and instant photo strip prints.
- Integrated experiential set design using Spanish motifs, props and El Corte Inglés gift boxes.
- Family-friendly colouring corner with a hanging gallery wall to showcase completed artworks.
Why It Matters
This project showcases how a brand experience agency like Trinax turns cultural storytelling into an engaging immersive experience.
By combining interactive kiosks, photo moments and hands-on activities, the activation increased dwell time, encouraged social sharing and strengthened affinity for Spain.
It demonstrates the power of experiential marketing in inspiring future travel and retail discovery through meaningful, memorable interactions.
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