Project at a Glance
The Longchamp Interactive Photo Booth was a digital activation developed by Trinax for Longchamp’s pop-up experience at Raffles City Shopping Centre.
Designed to complement the showcase of Longchamp’s signature leather goods and accessories, the interactive installation transformed the retail space into an engaging experiential marketing environment.
Featuring a customised photo booth experience that allowed shoppers to capture photos, personalise them with playful digital stickers inspired by the brand’s visual identity, and print their final creations as memorable keepsakes.
Creative & Technical Highlights
- A custom-built interactive photo booth that enabled visitors to capture and personalise branded keepsake photos in real time.
- Users could decorate their photos using interactive digital stickers inspired by Longchamp’s playful summer-themed visual identity.
- A custom-designed UI provided an intuitive and engaging editing experience suitable for shoppers of all ages.
- Instant photo printing transformed digital interactions into tangible branded souvenirs.
- The vibrant green booth structure and integrated digital interface were designed to align closely with Longchamp’s retail pop-up aesthetics.
Why It Matters
The Longchamp Interactive Photo Booth transformed a traditional retail pop-up into an immersive brand experience that encouraged active shopper participation and social engagement.
By combining interactive technology with playful visual storytelling, the activation strengthened emotional connections between consumers and the Longchamp brand while increasing dwell time within the space.
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