Launched in 2014
As a well-known brand in the market, the marketers for Magnum wanted to advertise this limited edition ice-cream in a more innovative and engaging fashion, so as to create more buzz and awareness among consumers.
An interactive advertisement was created with photo-taking functions. When no one touches it, it will only show the balloon. Once a consumer touches the balloon (akin to popping it), it will then reveal the ice-cream.
What is the Experience?
Amidst a raving party filled with lively lights and music, a photo booth enables visitors to capture this moment of jubilance. The design aesthetics promote Magnum and its limited edition ice-cream along with Magnum related props during the photo taking. Party goers delighted in an experiential party hosted by Magnum with its delectable desserts.
To advertise Magnum’s unique line of decadent desserts by utilising a photo booth to forge memories of their fun-filled experience. The elated atmosphere will be remembered through the commemorative picture taking.
When idle, the photo booth will invite party goers to pop a balloon by tapping the screen. The photo taking process will start with graphics advertising magnum’s new ice-cream. Users have the option of sending the soft copy of the picture to their emails by keying their details into the machine.