Launched in 2014
As a well-known brand in the market, the marketers for Magnum wanted to advertise this limited edition ice-cream in a more innovative and engaging fashion, so as to create more buzz and awareness among consumers.
An interactive advertisement was created with photo-taking functions. When no one touches it, it will only show the balloon. Once a consumer touches the balloon (akin to popping it), it will then reveal the ice-cream.