Interactive
Photo booth

Magnum

Launched in 2014

As a well-known brand in the market, the marketers for Magnum wanted to advertise this limited edition ice-cream in a more innovative and engaging fashion, so as to create more buzz and awareness among consumers. 

An interactive advertisement was created with photo-taking functions. When no one touches it, it will only show the balloon. Once a consumer touches the balloon (akin to popping it), it will then reveal the ice-cream.

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