Launched in 2020
Get your annual fortune forecast and participate in a gift redemption experience where your prize is determined by luck!
What is the Experience?
The Lunar New Year is a celebratory time and many organisations take advantage of this period to connect with consumers in a variety of ways.
In this campaign, visitors will receive their zodiac fortune reading through an interactive kiosk by digitally entering their date of birth and personal particulars.
Patrons who purchased a minimum amount of products and services are eligible to redeem a randomised gift from a second interactive kiosk, where luck is needed to obtain a superior prize.
This data is then converted into sales leads for the organisation, stored in a backend database to boost the organisation’s sales network.
To implement an integrated digital solution that coincides with the Lunar New Year, bringing joyful memories to audiences while promoting a consumer-centric brand image
The zodiac fortune reading booth prompts participants to enter their date of birth and particulars, including name and email. The data is utilised to determine their zodiac animal, bringing up the respective forecast. Their fortune is then sent via email for users to retrieve if they require a second readthrough.
In this gift redemption experience, customers enter a 3-digit code and their personal information – leading to a page with 6 identical icons. Unknown gifts are hidden behind each icon as they decide which to select. Upon tapping one of the icons, their prize is revealed and a digital e-voucher is transferred to an app for redemption at participating outlets.