What is the Experience?
The McDonald Minecraft-themed “Blockified Selfie” experience is a playful digital activation that invites visitors to transform themselves into pixelated characters reminiscent of Minecraft.
As participants approach the eye-catching, red Happy Meal-style booth, they are greeted by a large touchscreen and camera interface. Once positioned in front of the screen, the booth captures their image and instantly converts them into a voxelized, block-style avatar with distinctive square features and pixel textures.
After the transformation, users are given two options: they can scan a QR code to download their digital “blockified” selfie or collect a printed version from the machine.
Engage consumers through an immersive tech-meets-pop-culture experience that creates memorable moments that tie to the brand.
Through the use of an eye-catching Happy meal-style booth, users will approach the booth to start the experience. As users position themselves in front of the screen, a live video feed will show their face in real-time, framed and ready for the selfie.
With the press of an on-screen button (or automatically after a countdown), the booth will capture a photo of the participant. Thereafter, the system will transform the user’s photo into a Minecraft-inspired blocky avatar using voxel-style effects.
Users can either scan a QR code to instantly download the digital copy to their phones or choose to print their photo through the machine.
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