Interactive
Microsite game

Merck

Launched in 2020

Play as a curious scientist and collect coins and premium products while avoiding dangerous chemicals in this interactive microsite game!

What is the Experience?

Visitors are introduced to a thrilling endless runner game where they control Curious Calvin, an avid scientist from Merck.

As Calvin runs, coins and various Merck products approach that grant points. Players will collect these items while looking out for hazardous chemicals that must be avoided.

The game is played via an online microsite, allowing for users from around the world to participate in this simple but fun experience.

What is the Objective?

To drive brand and product awareness for Merck as a multinational pharmaceutical provider, especially among stakeholders and clients. 

How Does It Work?

With any mobile device, the game is easily accessed by entering the correct URL. Upon tapping “Start”, a brief instructions page is shown before getting into the game.

Players control Curious Calvin by tapping the left and right buttons to switch lanes. Coins, products and obstacles quickly approach the different lanes as the player navigates the course in real-time.

At the end of the experience, users are asked to input their personal particulars to enter a lucky draw, along with a short survey on their interest in Merck’s products.

Related technologies

Marketing Games
Marketing Games

Marketing Games

Trinax customizes branded and marketing games for platforms, such as websites and social media. Our games can be played on the computer, smartphone and the brick-and-mortar environment. Through a refined design process, these games will bring hours of laughter and joy to any individual.

Read More

  • Hidden
  • This field is for validation purposes and should be left unchanged.

Interactive Webar Experiences

Looking for WebAR activations by scanning an image and not another QR code via your mobile web browser? Want to create Instagram-like experiences such as gamification with facial movement recognition on web?

Click the button below to get in touch with us and create your own WebAR campaign now!

We produce award-winning

VIRTUAL EVENTS

We are excited to offer you our trusted platform that consists of a wide spectrum of design options, plugins and add-ons. If you’re based in Singapore, we power the entire Virtual Event from end to end at our 360 Virtual Event Studio right here with our dedicated team.
Going hybrid that is truly interconnected digitally?