What is the Experience?
Stroll past the departure transit area and be drawn to a burst of colour—oversized birthday cake sculptures, beach-themed cutouts, and Miffy characters all around.
Users that spend more than $50 can scan your receipt to redeem Miffy merchandise, and participate in two interactive games:
Miffy’s Birthday Dash
Participants hop on stationary bikes and pedal to play a racing-style game on screen. Steer using handlebars to collect virtual objects and score points. At the end of the experience, participants can check out their performance through a scoreboard.
Miffy’s Memory Match
This large touchscreen features the classic memory card game where participants will attempt to match beach-themed icons and Miffy characters. Multiple difficulty levels available to cater to all levels of players.
Celebrate Miffy’s 70th anniversary in a memorable and interactive experience that engages families and travellers.
Miffy’s Beach Birthday Party experience at Changi Airport is a multi-layered, interactive activation designed to engage travellers through games, visuals, and rewards.
In order to participant, users will be required to spend $50 or more ($80 for supermarkets) at participating Changi Airport outlets. After which, users can participant in two interactive games that involves cycling and memory work.
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