Launched in 2015
As one of the sponsors for the 2015 SEA Games, Mizuno wanted to create brand awareness and drive traffic to their stores.
A pop-up store was set up in conjunction with the 2015 SEA Games, where an interactive video wall was created for consumers to pose like the athletes. Upon a successful pose, the users would be given a printed copy of their strike pose. This instant print-out also doubled as a discount voucher at the Mizuno stores.