Launched in 2021
Take a trip down memory lane by sharing your favourite childhood memory with Uncle at the Mama Shop of Memories and enjoy a treat on us.
What is the Experience?
Users get to immerse themselves in the Mama Shop of Memories the moment they scan the QR code on the machine at the National Museum of Singapore. As they take delight in the nostalgic atmosphere of the Mama shop, users are encouraged to share their fondest memories of growing up in Singapore. Alternatively, users can pen a heartfelt message on a special postcard to their friends and family. Upon doing so, users can redeem a free treat by scanning the QR redemption code at the machine.
To encourage users to reminisce in their fond memories of growing up in Singapore and enjoy their favourite childhood snack at the same time.
Users will first have to scan the QR code on the Mama Shop of Memories Redemption Machine at the National Museum of Singapore. Upon doing so, they will be directed to an interactive microsite where they are encouraged to either share a fond childhood memory or send a postcard to others. Users will then receive a QR redemption code to be scanned at the machine to redeem their gifts.