Project at a glance
An immersive microsite that brings learning to life through play. Anchored by the engaging narrative game Tabi and the Multiverse, the experience invites users to step into the shoes of Tabi — a curious office worker who is transported into a multiverse of possibilities.
Players explore colourful, comic-style worlds that blend entertainment with reflection, each representing different aspects of personal and professional growth.
The experience encourages users to pause, ponder, and discover how small decisions can lead to new perspectives on creativity, purpose, and self-development.
Creative & Technical Highlights
Custom mobile-first microsite featuring responsive design, interactive storytelling, and gamified UX.
Narrative-driven gameplay that transforms self-improvement themes into an adventure of discovery.
Three distinctive maps — The Cubicle of Progress, The Stall of Possibilities, and The Filing Room of Rewrites — each with interactive puzzles and moral choices.
Engaging character design and original comic panels, introducing Tabi’s transformative journey.
Progress-based rewards system where completing all maps unlocks digital badges and entry into a lucky draw.
Why it matters
This project exemplifies how digital storytelling can empower public learning.
By transforming personal growth themes into an interactive game, Trinax helped NLB reach a wider digital audience and reframe education as a journey of self-discovery and fun.
The Thrive@Libraries campaign successfully merged play, purpose, and participation — inspiring users to learn, grow, and thrive in their own multiverse of possibilities.
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