Digital
activation

NTUC

Launched in 2025

An interactive activation designed to celebrate and empower youth, allowing them to envision their future and discover NTUC benefits through gamified engagement.

Project at a glance

As a trusted brand experience agency, Trinax partnered with NTUC to deliver “The Future We Create”, a youth-focused digital activation at The Promontory @ Marina Bay during the NTUC NDP GO Bay Celebrations.

Targeted at empowering young Singaporeans, the immersive experience featured two interactive stations — a values-driven vision booth and a gamified benefits discovery game.

Trinax conceptualised, developed, and deployed this end-to-end interactive digital media solution, reinforcing our expertise as an interactive agency in Singapore specialising in experiential marketing and meaningful audience engagement.

Creative & Technical Highlights

Trinax designed and developed a custom software solution that enabled participants to select future-defining values and receive a personalised photo output with QR code delivery.
Our team created an engaging gamification experience that revealed real-world perks through a memory-matching interface, boosting learning and retention.
A unique hardware-software integration simulated a retail “checkout” via a large printed receipt, blending digital interaction with tactile impact.
The booth incorporated interactive experience design with intuitive UX/UI flows, guiding users from input to content creation seamlessly.
Leveraging smart technologies, we enabled instant photo capture, on-screen rendering, and dynamic content delivery in real time.
Built with scalability in mind, the system architecture allows for easy deployment at other campaigns or venues, demonstrating agile digital content production capabilities.

Why it matters

Over the course of the activation, the experience attracted high engagement from youth participants, generating a strong stream of user-created content and social shares.

Hundreds of digital photos and receipt-style outputs were generated on-site, reinforcing NTUC’s youth outreach message.

The activation effectively amplified awareness of the NTUC Starter Membership and demonstrated the power of interactive experiences in driving campaign impact, both online and on-ground.

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