Automated Retail
Beauty Bar

OUE

Launched in 2017

OUE Beauty Bar is Singapore’s first digitally enhanced self-service beauty store that provides instant access to over 140 skincare and cosmetic products.

What is the Experience?

OUE Beauty Bar is Singapore’s first digitally enhanced self-service beauty store that provides instant access to over 140 skincare and cosmetic products.

What is the Objective?
The focus is to boost shoppers’ experience through best-of-breed technologies such as augmented reality make-up and other marketing-driven applications.
How Does It Work?

Four state-of-the-art beauty self-service machines are installed along with a standalone virtual assistant display at the Downtown Gallery. Shoppers can browse, explore, select and purchase their favourite skincare and makeup products through a large touchscreen display and a payment system with different payment modes. The machines also offer product information, videos and sampling items.

With Trinax’s Vending Management System (VMS) software that has an in-built agent-master hierarchical structure, the master retailer is able to manage multiple tenants (self-service machines) through a centralised platform. It also includes features such as notifications on crucial information such as low stock and sales, viewing and downloading of data and reports online. Each tenant is equipped with their own system to enhance management.

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