Launched in 2019
With the inaugural launch of Paya Lebar Quarter (PLQ) by Landlease, shoppers who sign up for their membership programme are awarded a chance to participate in this digital jackpot machine. The machine features a physical lever, adding a sense of realism to the experience.
What is the Experience?
Jackpot machines employ a straightforward process, allowing anyone to participate and obtain the full experience by simply observing the rotating reels. With eye-catching visuals and voucher incentives, the digital jackpot machine strives to attract shoppers and promote registration on Landlease’s membership platform.
To stimulate Landlease’s membership registration by leveraging modern technology, in conjunction with the concept of traditional jackpot machines to evoke earnest anticipation.
When participants verify their Landlease Plus membership, the screen transitions to the slot machine and invites them to pull the lever. The reels start spinning and when 3 identical icons line up, the middle reel will display their prize. An extra feature is available to give each user additional tries if they meet the requirements, such as signing up between a certain period.