Project at a Glance
The Pepper Lunch Scream Cheese Interactive Experience transformed Plaza Singapura into a lively and engaging activation space that combined gamification with audio-reactive technology.
Designed to attract and entertain mall-goers, the experience challenged participants to scream “CHEEEESE!” as loudly and as long as possible to hit the required decibel level and climb the leaderboard.
Trinax delivered a fully customised interactive audio experience featuring a large-format digital kiosk, real-time sound detection, animated gameplay visuals, leaderboard mechanics, and instant QR voucher redemption.
Creative & Technical Highlights
- Custom-built interactive audio game powered by real-time sound detection and decibel tracking
- Large-format immersive touchscreen kiosk designed to attract attention within a high-traffic mall environment
- Gamified gameplay mechanics with leaderboard-style competition to encourage participation
- Fully branded user journey featuring Pepper Lunch’s campaign visuals, animated interfaces, and product showcases
- Seamless registration and QR voucher redemption flow for instant reward collection and campaign conversion
Why It Matters
The activation transformed a simple promotional campaign into an energetic experiential marketing experience that encouraged active participation and audience interaction.
By combining gamification, interactive digital media, and audio-responsive technology, Pepper Lunch created a memorable brand moment that increased visibility, drew crowds, and strengthened engagement with its featured menu offerings in a fun and shareable way.
Related technologies
-
Digital Product Experience & Performance Suite
-
Digital Product Experience & Performance Suite
Read MoreCustomised digital product experience and performance design that prioritises clarity, confidence, and measurable outcomes.
-
Technology Consultancy
-
Technology Consultancy
Read MoreInnovation is our compass; Together with our clients, we believe in charting paths that redefine the technology landscape.
-
Game Design and Development
-
Game Design and Development
Read MoreTrinax is dedicated to crafting gamified experiences that ignite viral impact, foster a strong returning user base, and deliver unparalleled entertainment.
-
System Integration
-
System Integration
Read MoreOur team will conceptualise, develop, manage and execute all activities and connections to create a powerful experience for maximum engagement.
-
Galleries & Museums
-
Galleries & Museums
Read MoreWith the evolution of technology, more and more corporations are looking to transform their traditional space into interactive ones.
-
Comprehensive Maintenance Services
-
Comprehensive Maintenance Services
Read MoreTrinax is an award-winning organisation that is fully capable of providing the highest standards of preventive and comprehensive maintenance services.
