Prudential
DO Squat Challenge

Prudential

Launched in 2019

An interactive booth with motion capture capabilities gives commuters instant gratification – free train rides – if they complete a set of squats within a given timeframe. Located in different train stations across the heartland, the motivation of the campaign was to encourage healthy lifestyles through physical exercise. The campaign went viral through social media sharing by prominent influencers and publications on various news sites.

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