educational
experience

Roche

Launched in 2025

Show your support for individuals undergoing treatment for HER2 through an educational online experience.

What is the Experience?

Users will access this online experience through an iPad, where you will go through an educational simulation.

The experience starts with an important introduction of Jane, a 42-year-old working mother recently diagnosed with HER2-positive early breast cancer.

Jane’s happiness and mood bar is affected by the user’s choices. The goal is to maintain a consistently positive mood throughout the day. Avoid making poor decisions (like long hospital stays, stress from delays, or overwhelming responsibilities) and help her make good decisions (like efficient time management and self-care) help maintain a steady and happy state.

What is the Objective?

To educate and create awareness about the benefits of PHESGO for HER2-positive breast cancer patients through an online experience.

How Does It Work?

This experience is designed as an interactive, decision-based simulation where users follow the daily life of Jane, a breast cancer patient undergoing treatment with PHESGO.

Users make choices that affect Jane’s mood, time, and overall well-being, ultimately influencing the outcome.

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