Project at a Glance
In anticipation of the upcoming Spider-Man movie, an interactive photo experience was created at Jewel Changi Airport that brought together entertainment, travel and digital engagement.
Designed as an eye-catching pop-up activation, the experience invited visitors to step in front of the camera and become part of a Spider-Man-inspired scene.
Through an intuitive digital interface, participants could position themselves for the perfect shot before seeing their photograph transformed into a themed composition featuring Spider-Man.
By combining an iconic entertainment character with Scoot’s vibrant brand identity, the activation turned a simple photo opportunity into an engaging brand experience that attracted attention, encouraged participation and gave visitors a memorable moment to take away from the campaign.
Creative & Technical Highlights
- Interactive digital photo booth combining live camera capture with Spider-Man-themed visual content.
- Real-time on-screen positioning guide to help participants achieve the intended pose and composition.
- Automated digital compositing that places participants alongside Spider-Man within themed environments.
- Themed digital backgrounds blending travel destinations with Spider-Man to connect entertainment and Scoot’s travel identity.
- Integrated hardware and custom software developed for reliable operation throughout the pop-up activation.
Why It Matters
The activation transformed passive movie promotion into a participatory experience visitors could personally become part of.
By combining Spider-Man’s recognisable visual appeal with Scoot’s travel-focused brand identity, Trinax created a memorable experiential touchpoint that helped generate excitement, attract footfall and encourage organic social sharing.
Rather than simply presenting campaign visuals, the interactive photo experience gave visitors a personalised piece of the campaign to take away, strengthening recall for both the movie collaboration and Scoot.
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