mobile application

The Shilla

Launched in 2024

Uncover an elevated membership experience with the newly launched Shilla Access Mobile Application

What is the Experience?

In the dynamic landscape of loyalty apps, Trinax and Shilla have collaborated once again to unveil a groundbreaking project, Shilla Access, set to launch in the first quarter of 2024.

Shilla Access 2024 introduces a suite of new features aimed at providing a more personalized and rewarding experience for users:

Tiered Membership System
The app now boasts a tiered membership system that rewards users based on progressive spending. This innovative approach encourages loyalty and offers tailored benefits to users depending on their engagement level.

Seamless Integration with POS Systems
To enhance user convenience, Shilla Access is now seamlessly integrated with more than 100 Point of Sale (POS) systems across Changi Airport. This integration enables real-time tracking of spending and immediate point updates for users, ensuring transparency and instant gratification.

Digital Voucher System
A cutting-edge digital voucher system has been implemented, allowing users to redeem rewards in real-time. This feature not only streamlines the redemption process but also adds an element of instant satisfaction for users.

What is the Objective?

To forge stronger connections and better engagement between the brand and its users through an improved mobile application.

How Does It Work?

Trinax, a leading name in end-to-end technology solutions, has been entrusted with the responsibility of overseeing the entire project lifecycle – from conceptualization and design to development and ongoing maintenance.

Trinax’s involvement extends beyond mere development, as it aims to enhance user experience through a comprehensive set of design services. This includes collaborative workshops to revisit past learnings and findings, walkthrough sessions of wireframes with users to ensure seamless navigation, and meticulous design of the user interface. Usability testing is also conducted to refine the app, ensuring it meets the highest standards of user-friendliness.

The app aims to enhance user experiences, making spending with Shilla not just a transaction but an enriching journey. The tiered membership system and real-time integration with POS systems underscore the commitment to delivering a more personalized and rewarding loyalty program.

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