beauty challenge


Launched in 2021

Gear up for a power lift off and fight off bad skin aggressors at Shiseido’s latest Smart Beauty Challenge at Orchard ION.

What is the Experience?

Shoppers and passersby can expect an interactive experience at Shiseido ION as the Smart Sampling Platform gets updated with a new Beauty Challenge.

As users engage with the platform, they will be prompted to try out the new beauty challenge. This gamified experience uses one of Shiseido’s very own products as a control for users to fire at unwanted skin aggressors.  

Upon completion of the game, users will be able to pick their beauty wish and enter their information. Thereafter, a customised gift based on the user’s beauty wish will be dispensed through a smart drawer, conveniently location at waist level.

What is the Objective?

To elevate and gamify the retail experience, whilst promoting Shiseido’s new line of Ultimune products.

How Does It Work?

Once users step into the Shiseido’s retail store at Orchard ION, they will be greeted with a gamified platform. This new Beauty Challenge requires users to fire away at unwanted skin aggressors, while avoiding them. The game ends when 45 seconds has lapsed, or if the user loses all 3 lives.

Thereafter, users will be able to pick their beauty wish, which will determine their gift that dispenses through a smart drawer. Data collection is also included for Shiseido staff to lias with their newfound leads.

This interactive beauty challenge was created on a Smart Sampling Platform that enables the creation of different digital activations when needed. This empowers Shiseido to constantly adapt their content to keep it refreshing for the shoppers.

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