Launched in 2017
The key objective of this campaign was to create an interactive platform that weaves both traditional and digital media into a seamless and unique educational user-experience of Singapore’s key attractions.
An Interactive Projection Wall was created with hand-drawn illustration of Singapore’s key attractions. Upon interaction on each of the key attraction, animated projection mapping and sound effects will start playing, capturing the attention of the audience.
To make this art piece even more special, there were two unique interactions that rewarded the audience for engaging.
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