Launched in 2016
Singapore Tourism Board’s goal was to widen their reach to worldwide travellers.
In light of this challenge, two interactive booths and one interactive vending machine were implemented on-site. The interactive booths were used to integrate and connect to the live feeds of STB’s various social media accounts.
On the other hand, a Q&A interactive game machine enabled participants to answer three random questions pertaining to Singapore’s tourism industry. Participants with the right answers to all three questions received an exclusive STB prize.