Project at a Glance
The Suntec City Catch the Holiday Magic Christmas AR Experience transformed Suntec City into an immersive festive playground designed to delight shoppers of all ages.
Anchored by a highly visible Christmas installation featuring oversized festive elements and character sculptures, the experience invited mall-goers to interact beyond passive photo-taking.
Trinax designed and delivered a custom AR filter photo experience that allowed visitors to scan, pose, and capture festive moments using their mobile devices, before sharing them on social media.
Creative & Technical Highlights
End-to-end concept, design, and delivery of a festive Christmas pop-up experience
Custom festive AR filter enabling interactive photo capture via mobile devices
Simple QR-based interaction flow for intuitive participation
AR overlays and festive digital assets optimised for social sharing
Seamless integration of physical environment and immersive digital experience
Why It Matters
Seasonal mall activations are most effective when they create moments visitors want to capture and share.
This project demonstrates how immersive experiences and interactive digital media can transform festive décor into a participatory brand experience.
By pairing a visually impactful Christmas installation with an accessible AR photo experience, Trinax helped Suntec City convert foot traffic into active engagement and organic social amplification.
The activation showcases how thoughtfully designed interactive experiences can extend the lifespan and reach of physical campaigns while enhancing the overall festive atmosphere within retail environments.
Related technologies
-
Digital Product Experience & Performance Suite
-
Digital Product Experience & Performance Suite
Read MoreCustomised digital product experience and performance design that prioritises clarity, confidence, and measurable outcomes.
-
Technology Consultancy
-
Technology Consultancy
Read MoreInnovation is our compass; Together with our clients, we believe in charting paths that redefine the technology landscape.
-
Game Design and Development
-
Game Design and Development
Read MoreTrinax is dedicated to crafting gamified experiences that ignite viral impact, foster a strong returning user base, and deliver unparalleled entertainment.
-
System Integration
-
System Integration
Read MoreOur team will conceptualise, develop, manage and execute all activities and connections to create a powerful experience for maximum engagement.
-
Galleries & Museums
-
Galleries & Museums
Read MoreWith the evolution of technology, more and more corporations are looking to transform their traditional space into interactive ones.
-
Comprehensive Maintenance Services
-
Comprehensive Maintenance Services
Read MoreTrinax is an award-winning organisation that is fully capable of providing the highest standards of preventive and comprehensive maintenance services.
