Launched in 2019
To generate buzz and excitement over the F1 Grand Prix to be held in their vicinity, Suntec City commissioned Trinax to design a racing themed game that could be played on mobile devices. The game requires lightning fast reflexes and utmost concentration to gain a high score. Prizes like an iPad Pro and a Nintendo Switch are up for grabs in this high stakes interactive microsite game.
What is the Experience?
When shoppers spend a minimum amount, they will be entitled to an attempt at “Endless Racer” – a racing game with prizes at stake. A seamless redemption process is facilitated through the use of a microsite. By using a microsite as the platform for Endless Racer, users are able to play immediately without downloading an app. This seamless and hassle-free experience will further entice consumers to participate in this event.
To exude and empower patrons of Suntec City to bask in the most illustrious racing tournament of the year through eventful spending, engagement in gamified racing activities and the allure of attractive prizes.
The game “Endless Racer” is a test of concentration and reflexes as players are challenged to navigate a race course collecting gold coins while avoiding traffic cones on their phones. Top-scorers of the game are rewarded with real prizes to incentivise players into participating and doing their best. It is hosted on a microsite and compatible with any mobile devices to eliminate the hassle of downloading an app. This convenience will be appreciated by any audience at an activity or event.