What is the Experience?
At Tada Fest 2025, Trinax brought the spirit of celebration to life through a vibrant series of interactive digital installations designed to surprise and delight.
Visitors began their journey by collecting a stamp card and navigating the different stations starting with Ready, Set, Collect! – where participants interact with a motion-controlled digital game by using their body to “drive” a virtual car and collect as many floating vouchers as possible within a time limit.
The Catch Me If You Can station challenges participant’s movement and coordination as they attempt to catch dropping baton sticks dropping at random intervals.
Visitors can also pick up the mallet and test their strength at The Power Meter station. Take a big swing and hit the base as hard as you can and watch the lights lit up on the meter.
A final stop at the Drop & Score booth lets you redeem tokens for attractive prizes, adding a rewarding close to their interactive ride.
To drive awareness and engagement around TADA’s 7-year milestone by creating a gamified experience that blends digital interaction with celebratory storytelling.
Bringing the theme of “The Ride of Joy” to life, the space was cleverly designed as a pop-up streetscape complete with traffic signs, pedestrian zones, road markings, and vibrant yellow installations that echoed TADA’s brand identity.
The setup featured multiple interactive game stations inspired by road elements, each offering a unique activity – from motion-controlled digital games and stamp-card collection challenges to a real-time “Drop & Score” machine that rewarded players instantly.
The bright, cheerful visual language, coupled with simple instructions ensures high dwell time and walk-in conversion, while the experience also encouraged social media sharing with branded hashtags and photo-worthy moments throughout.
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