What is the Experience?
Head down to Orchard Road this February and celebrate St. Patrick’s Day with Guinness at The Guinness Experience Pop-up. This interactive pop-up is free to the general public (18+) and promises an array of activities that will welcome you into the festivities.
232° Raise the Roast Challenge
This challenge highlights the barley roasting process in Guinness brewing, which reaches 232°C (450°F), giving the beer its deep color and signature taste. This interactive installation responds to your cheering or shouting input, with the objective of hitting 232°C on the meter.
Irish Telephone Photo Booth
Step into a classic Irish phone booth and snap your picture to celebrate the festivities. A QR code will be generated at the end to allow users to download and share their photos online.
To create an immersive and interactive brand experience that educates and engages attendees with the Guinness brewing process.
The Guinness Experience Pop-up combines education, participation, and digital engagement through two main activations: the 232° Raise the Roast Challenge and the Irish Telephone Photo Booth.
Through the use of microphone sensors, users’ interaction via sound or cheers at the 232° Raise the Roast Challenge will be reflected on a visual bar. As noise levels increase, the red heat bars light up progressively.
A Classic Photo Booth housed in an iconic Irish “Telefon” style has also been incorporated in the experience. Users will be able to snap their photos through a 0.5x function to commemorate the festival. A QR will be generated at the end where users can digitally download their taken photo.
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