The Macallan

Launched in 2021

Classy meets modern technology as Macallan’s new line of exquisite whisky is put on display in this digitally elegant experience. 

What is the Experience?

As patrons approach the interactive kiosk, elegant animations for Macallan’s Red Collection emerge on-screen. This Omni-channel strategy connects Macallan’s offline patrons to the online world as they are invited to visit their website to explore the latest offerings, right after being mesmorised by Macallan’s stylistic visuals. 

What is the Objective?

To integrate Macallan’s usual patrons to the company’s digital platforms via an O2O communication strategy that utilises the latest technology available. 

How Does It Work?

The interactive touchscreen kiosk starts by using its built-in motion sensor to detect approaching users. The animation plays while users watch the quick marketing resource to familiarise themselves with Macallan and the Red Collection. Once the video ends, a QR code appears that entices users to scan it. They will then be directed to Macallan’s website to view and discover more about the advertised product line.

Related technologies

Interactive Walls and Kiosks
Interactive Walls and Kiosks

Interactive Walls and Kiosks

Whether it is utilised as a gaming platform, redemption machine or directory for shoppers/travellers/visitors, or to enable transactions, our all-in-one interactive walls and kiosks provide a self-service platform complete with rich and intuitive interactive features.

Read More

  • This field is for validation purposes and should be left unchanged.

We produce award-winning


We are excited to offer you our trusted platform that consists of a wide spectrum of design options, plugins and add-ons. If you’re based in Singapore, we power the entire Virtual Event from end to end at our 360 Virtual Event Studio right here with our dedicated team.
Going hybrid that is truly interconnected digitally?