Launched in 2016
The Trinax team implemented an in-store rewards application, known as The Shilla Access; which is currently exclusive to airport staff holding a seasonal airport pass at Singapore Changi Airport. With the Shilla Access, airport staffs are able to earn points in the form of keys when they spend at Shilla stores in Changi Airport. For example, every dollar spent at Cosmetics & Perfumes stores and Victoria’s Secret stores in Terminal 1 and 2 will earn consumer one Shilla Key.
In addition, the Shilla Access enables holders to navigate and get updated on the latest promotions and new arrivals at Shilla.